What's the big idea?

We started this little gifting studio because we’ve been best friends forever—and lifelong rivals in the art of out-gifting each other. One of us can spend hours wrapping a present like it’s couture, and the other writes cards so poetic they’re practically keepsakes.

What we share is an obsession: a gift should reflect both the giver and the receiver. It should instantly make you think of them, and it should never be something that gets returned or re-gifted. When a gift is truly meaningful, it becomes more than an object—it becomes a memory, a feeling, a little piece of joy that lasts far longer than the moment it’s opened.

But real life gets busy, and navigating endless “Top 10” lists is overwhelming. You want to be thoughtful and insightful—you just need that spark of a unique, perfect idea. That’s why we’re here.

Emma L.